#10 Master Lock, Marksman (1974)

This Top Ten list is compiled from many user polls as the most popular ads. Also see the Top Ten Funniest Super Bowl Ads

A goggle-eyed sharpshooter takes aim at a padlock hanging in the center of a target and blasts a bullet right through it. The lock absorbs the blow and holds fast. Better, more simple brand building you'll never see. The ad runs, with only slight variation, during the next 21 Super Bowls -- the lock never breaks.

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